What We Do

OUR SERVICES

Full 360° capability — from mass media to ground-level activation, digital content to extended production.

Digital

Content, community, and campaigns across every digital touchpoint.

BTL

Targeted, ground-level activation that puts your brand in direct contact with consumers.

ATL

Mass-reach media to broadcast your brand to the widest possible audience.

Extended

Production, media, and talent services that complete the full creative cycle.

From Insight to Impact

01
Identify Opportunity Areas
- Understanding TG via Brand Guidelines, Footprint & Likeability mapping via matrix, social media
- Assess activation scopes & legal feasibility
02
Design Touchpoints for Hotspots
- Design & deploy visibility units, vibrancy matched with brand guidelines, across HORECA
- Train HORECA staff for pro-active awareness builder amongst smoking customers
03
Curate Immersive Experience
- Recruit & deploy brand & channel-fit promoters, capable of conversing with the TG in their ways
- Host concerts with international artists (e.g. Aatif Aslam) under Let's Vibe
04
Continue Growth Momentum
- Explore opportunities to implement immersive experiences for consumers regularly
- Initiate stronger affiliations with international artists that resonate with Camel TG

Touchpoints

Consumer Experience

Core Objectives

Deploy visibility units across HORECA with vibrancy aligned to brand guidelines.
Train HORECA staff to build proactive awareness among consumers.
Map target group via footprint, likeability, and social media insights to identify opportunity areas.
Assess activation scopes and legal feasibility for consumer engagements.
Design touchpoints and immersive experiences at hotspot locations.
Recruit and deploy channel-fit promoters to interact effectively with the target group.
Continue growth momentum by implementing regular immersive experiences and exploring affiliations with international artists.
Execute through BP-led activations without direct brand mention.

BP Engagement